Distribution
Through our affiliated distributor or your current one, we'll make your releases available on all major digital platforms across the world or in specific territories.
- Prepare and schedule all digital releases
- Set up and coordinate D2C distribution
- Optimise your profiles on key DSPs
- Create smart URLs and pre-save links
- Pitch your releases to playlists
- Set up YouTube content ID and synchronised lyrics
- Share sales reports and statistics
When is this service useful?
If you wish to delegate all distribution related tasks to an attentive team, to ensure that your presence on DSPs is optimised and all your focus singles are pitched to the right playlists.
How much does it cost?
Starting at CHF 175.- per EP or Album (incl. 2 singles) and starting at CHF 60.- for each additional single. The delivery of this service is set by the release timeline.
What's needed to get started
A “get to know” chat with the Norma team, finished music, a set creative direction of the project with artwork and videos, an approved strategy with its release timeline and a copyright agreement with credits and splits of musical work amongst all contributors.
What's not included
Manufacturing, creation of assets or any other graphic design element. See our Assets Creation services for more details.
Press & Radio
We’ll coordinate the promotion of your release through our trusted PR partners and get all your promotional material ready for servicing.
- Write your press release and biography
- Create your EPK
- Set up and optimise your Mx3 page
- Send your releases for servicing to our key Press and Radio partners in Switzerland
- Coordinate the organisation of blog features, interviews and premieres
- Share a feedback report post servicing
When is this service useful?
When you need to make sure that your image and release are presented to the media in a professional and comprehensive manner, with all coverage, features, and premieres coordinated on your behalf.
How much does it cost?
The price is subject to the duration of the campaign. The delivery of this service is set by the release timeline.
What's needed to get started
A "get to know” chat with the Norma team, finished music, a final creative direction of the project with artwork and press photos, an approved strategy with its release timeline.
What's not included
Promo expenses (paid ad, travel, allowances), creation of assets or any other graphic design element. See our Assets Creation services for help with these.
Digital Marketing
We will work across all important digital channels to promote and share your content, as well as assist you in reinforcing online communication throughout your campaign.
- Draft a social media and email marketing timeline
- Community management and scheduling of posts
- Build emails for key announcements
- Create key assets like banners and teasers
- Set up paid advertising (SEA)
- Update your website and improve SEO (if applicable)
- Report on key metrics
When is this service useful?
If you want to make sure your online communication is aligned with your release strategy, if you don’t have time to take care of digital platforms during the campaign or don't feel comfortable with digital tools.
How much does it cost?
Starting at CHF 315.- for set-up during the first month, then custom monthly fees while the campaign is active. Norma will deliver the set-up within 4 weeks and follow up with weekly updates during the campaign cycle.
What's needed to get started
A “get to know” chat with the Norma team, finished music, a set creative direction of the project with artwork and videos, an approved strategy with its release timeline and access to the artist's online platforms.
Manufacturing
Through our trusted partners, we will coordinate the manufacturing process and logistics of physical products and merchandise up until stock delivery, while working according to the release deadlines.
- Determine ideal formats, packaging and colors
- Gather quotes, calculate unit costs and breakeven point
- Set dealer (PPD) and selling prices
- Evaluate test pressings
- Establish stock allocation for retail, promo and touring
- Generate download codes via Bandcamp
When is this service useful?
If you are inexperienced with music manufacturing, if you wish to delegate the research, planning and logistics of the process, if you want to ensure your order stays cost effective.
How much does it cost?
Starting at CHF 175.- per audio format and CHF 140.- per merchandise item. Please note that the Official GTIN Barcodes are to be purchased separately. The fees start at CHF 65.- per product, per year on GS1.ch.
The delivery of this service is subject to manufacturing schedules and can take up to 4 months.
What's needed to get started
A "get to know” chat with the Norma team, finished music, a final creative direction of the project with artwork and packaging design, an approved strategy with its timeline and dates for releases and video and a copyright agreement with credits and splits of musical work amongst all contributors.
What's not included
Artwork and packaging design, the actual costs of manufacturing your items, barcodes, delivery and import costs, VAT and transaction costs. See our Assets Creation services for help with these.
