Branding and Concept Development
We will work with you to shape the visual identity of your project and set the creative direction that will characterise your release.
- Set the overall concept and thematic focus
- Define your voice and persona
- Create mood boards for artwork and press photos
- Determine the target audience and key channels
- Present Merch and direct-to-fan ideas
When is this service useful?
If you need assistance in developing a relevant brand and concept for your upcoming release. This is important if you want a solid storyline that cuts the noise and supports your release on various visual fronts.
How much does it cost?
Starting at CHF 350.- per EP or Album. Norma usually delivers this service within 3 to 5 weeks.
What's needed to get started
A “get to know” chat with the Norma team, finished music or demos, written lyrics, any existing mood boards. To get the conversation started, connect with us here →.
What's not included
Creation of assets or any other graphic design elements. See our Assets creation services for help with these.
Marketing Plan & Release Timeline
We will develop a release strategy that focuses on digital channels, distribution, growth and communication as well as a timeline to guide you through the phases of the release campaign.
- Develop a tailored release plan with its dedicated timeline
- Set a distribution strategy based on targeted audience
- Set a pricing strategy for all formats, including pre-orders and bundles
- Plan a press and radio promotion strategy
- Set an audience development and growth strategy for key digital channels (socials, email, own website)
- Prepare a budget allocation plan for each stage of the campaign
When is this service useful?
If you need a dedicated team to draw a roadmap for your release, set a strategy and identify all needed tools for its success. This service is also precious if you lack time to plan all release stages or if you are not comfortable dealing with strategic decisions.
How much does it cost?
Starting at CHF 900.- per EP or Album. Norma usually delivers this service within 6 to 8 weeks, followed by weekly updates throughout the release cycle.
What's needed to get started
A "get to know” chat with the Norma team, finished music, a final creative direction of the project and access to any current stats. To get the conversation started, connect with us here →.
What's not included
Distribution service, promotion service, social media timeline, email marketing service, manufacturing, creation of assets or any other graphic design elements. See our Implementation and Assets creation services for help with these.
